A Franchisee Persona
Franchise operators are not exclusive to certain types of people. Franchisees
come in all shapes and sizes and from a wide variety of careers and lifestyles
Here are the profiles of just SOME of the possible personality types who might
benefit from operating one of our franchises. These PERSONAs are general
in nature and DO NOT necessarily apply to all candidates
Sales Professional
Many independent personal service sales professionals rely on their network to earn new business and referrals
(i.e. real estate agent, mortgage broker, MLM etc.).
Owning this lifestyle franchise would allow for the sales professional to continue to work in their industry, but leverage the family relationships they form while operating their franchise.
Community Leader
There are leaders within their community, sport association, church and /or youth organizations who are proud to belong and proud to build a stronger and healthier community. Youth sports have the ability to reach children who can have a positive impact on their community and on themselves.
Our franchise model thrives to create a sport environment that fosters healthy, safe, encouraging and edifying culture towards a thriving and growing community.
Shift / Part Time Worker
It’s not uncommon for shift / part-time workers to seek out things to do during their consecutive days off. Finding a side job that can work with an ever-changing shift schedule is challenging.
Operating a lifestyle franchise whereby they can choose their own dates / times for sports activities that fit well in their schedule offers supplemental income and flexibility.
Existing Solepreneur / Franchisee
There are a number of existing solopreneurs / franchisees who invest time and resources into finding and servicing children and family needs (i.e. tutor, nutritionist, fitness trainer, music lesson instructors etc.).
Building on these relationships to bring new products and services to families helps the solopreneur / franchisee build a more diverse business portfolio while generating additional income from an existing database of clients.
Sports Business
Whether the candidate be a sport retailer, sport coach, run sport clinics or camps; having a complimentary franchise business can serve to help to broaden their network, cross-promote their existing business, build stronger customer loyalty and leverage each customer’s database to increase revenues for all businesses.
Sports Family
With children being so involved in sports, many parents find their time together centred around watching their child’s sport activity.
Operating a sports franchise together as a family could bring everyone closer together as well as help to teach the children skills such as taking ownership, being responsible, providing services, solving problems, being a leader and managing finances. All great life skills!
The financial rewards could even help a family take a vacation, put money towards a child’s education or buy a new family vehicle.
Newbie Entrepreneur
It’s scary and intimidating to start a business from scratch.
Franchising is a less riskier option, but many franchises are expensive and require large amounts of investment.
For a newbie to business, starting out small with a low investment is a great way to learn the ropes and dip their toes into entrepreneurship.
Retired Person
Today, many people are staring down retirement or accepting a career exit from attrition / downsizing. They are still active, healthy and have a desire to do something, even start their own business; but they are uncertain of the many options available to them as they contemplate their next phase in life.
A lifestyle franchise such as this could help them integrate back into a work mode on THEIR schedule and help supplement their savings and possibly build equity for when they REALLY want to retire.
Franpreneur Person
If someone has, or had a career where they were accustomed to following systems or a curriculum (i.e. military, teacher etc.) and has the leadership qualities to champion a movement that will make an impact in their community, or has an entrepreneurial itch, then this type of franchise would be very rewarding personally and financially.