THE YOUTH SPORTS OPPORTUNITY
The Organized Sports Market
The demand for new and better ways of doing sports will continue as more parents, health advocates & sports psychologists express the long-term benefits sports play in the lives of children, as well as within their communities.
Youth sports top all other organized sports in annual revenues and are only expected to grow.
Why Are Youth Sports Important
Youth sports are paramount to helping children get more daily exercise, improve their learning abilities and become more well-rounded in life.
The benefits that sports have on youth and their community is well-researched.
What Parents Think About Sports
School and community sport programs help students get motivated, build confidence, gain health knowledge, maintain independence, become mentally and emotionally stronger and allows students to understand the value of taking responsibility when engaging in the sport.
Parents are looking for affordable sports that provide a safe, respectful, fun environment where their child can learn and be challenged.
The Current Organized Youth Sports Landscape
Sport For Life, a Canadian organization dedicated to the development of physical literacy and the delivery of quality sports, produced a document that speaks in part to the shortcomings and consequences in the current landscape of youth sports in Canada.
The New Organized Sports Model
The new generation of parents are growing weary of the unhealthy culture and expensive costs to play sports. Because of this, they are seeking out newer sports where sports leaders provide an environment for their children to play that is safe, more fun, easy to learn, easy to play and offers a better overall experience.
The youth sport market is poised for a more innovative sports model to deliver better products and services and ensure their leaders are properly trained and more accountable for the culture they foster, and the youth they serve.